Since 1989, AZ Decor's mission has been to create value for its customers by being a one stop solution for turnkey projects that involve completely designing brands and fitting out empty shell and core commercial spaces from scratch, as well as undertaking refurbishment jobs like renovations and maintenance contracts. Turnkey projects also tend to include custom-made furniture and fixtures, that are manufactured in-house with raw material supplied by screened and pre-qualified local building material traders.

AZ Decor believes in maintaining a strong relationship with its clientele by providing them with sustainable yet cost-effective solutions that are durable, eco-friendly and safe to use. Being the flagship company of Al Zahi Group of Companies*, it shares many of the group's core values that revolve around delivering high-quality products and solutions, exploring new technological and cultural boundaries and building a large network of people and resources to give back to the community by creating shared value (CSV) initiatives.

*Al Zahi Group of Companies was founded by long-time Dubai-based business partners, Ashok Pillai and Stanley Mathews, with the singular aim of incubating and seed-funding new business ideas and minimum viable products (MVPs) through strategic alliances with industry experts and visionary market players. Current ventures include holistic healthcare market leader, "Dr. Shyam's Ayurveda Centre", hospitality innovator, "Wagon Restaurant Management" and Bangalore-based DuPont Corian licensed manufacturer, "DesignArt".